Why the Past 20 Years Have Witnessed the Triumph of Geek Culture

When I started writing my most recent book, I Find Your Lack of Faith Disturbing: Star Wars and the Triumph of Geek Culture, I wanted to make an argument about aesthetics. Namely, I wanted to argue that when it comes to art, geeks tend to like works of realist fantasy, which puts the lie to the widespread belief that realism and fantasy are opposites. (They’re not: realism is a mode, or way of making art, while fantasy is a genre; any genre can be done in any mode.)

As I worked on the book, however, I realized that people were just as interested, if not more interested, in the history of geek culture. Whenever I told people what I was doing, they said that they hoped the book would explain why geeky stuff is everywhere these days—why it’s taken over the culture. Why are all the movies at the Cineplex superhero movies? Why is everyone talking about Game of Thrones? Why is it now considered OK, or mostly OK, for adults to read Harry Potter novels and comic books? So I knew I needed to write about that, too.

As it turned out, this wasn’t a problem, because the two topics are intimately intertwined. Indeed, you can’t understand the history of geek culture without also grasping its aesthetics.

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The Death and Rebirth of Star Wars: Part 2

In Part 1 of this series, I documented how the Star Wars franchise, which burst so spectacularly onto the scene in 1977, fizzled out by the end of 1986. Before the first movie had even celebrated its tenth birthday, George Lucas had stopped making not only new Star Wars films, but Star Wars comics, cartoons, TV movies, action figures, novels, video games—you name it:

But of course the story didn’t end there. In May 1991, the franchise rumbled back to life, resuming all of those product lines, and eventually going on to release new Star Wars movies:

What’s more, all of those products have continued in some form or another until today.

What explains that four-year-long gap, when Star Wars disappeared? And why did the franchise return, and why has it stuck around since then?

In order to answer those and other related questions, I wrote my most recent book, I Find Your Lack of Faith Disturbing: Star Wars and the Triumph of Geek Culture, which I encourage you to buy and read! But if you want the short version of the story, then read on …

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The Death and Rebirth of Star Wars: Part 1

Like a lot of people my age, I just missed out on seeing the original Star Wars movies in the theater. Instead, I grew up with them on VHS. And right around when I was really getting into them, in 1986, Star Wars went away.

Which perplexed me at the time. Why did Star Wars disappear in the mid 1980s? And why did it come back, and come back differently, starting in 1991? These questions haunted me so much, I eventually wrote a book about the subject: I Find Your Lack of Faith Disturbing: Star Wars and the Triumph of Geek Culture. Because it’s an interesting story, I’ll explain what happened in this series of blog posts.

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My talk at Google

Last month, I visited Google (as part of their Talks at Google series) to discuss my latest book, I Find Your Lack of Faith Disturbing: Star Wars and the Triumph of Geek Culture. Over the course of an hour, I spoke with Josh Pyle and other Google employees about how geeks have become a mainstream demographic, and what that entails: what geeks want, why corporations increasingly cater to geeks, and how those intersecting desires have resulted in the geek community’s current political struggles. Thanks to Google for inviting me to speak, and thanks to everyone who checks out the video below—I’d love to hear your thoughts!

 

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